Shield Outerwear is an e-commerce concept project featuring an outerwear brand that embraces the elements in their rawest form. A brand for those who dare to challenge themselves.

With e-commerce experiences, we believe it's imperative to keep the focus on the products and the design aligned with the brand. Clean text, bright yellow brand color for attention and simple light grey backgrounds for a simple color palette. Also featuring a straight-forward UI with bold imagery creates a pleasing, easy to navigate experience for the user.